How to create a rental business in Bali in 2025

Bali is well known for its natural beauty, friendly people, and unique culture. It’s no wonder that this Indonesian island has become a popular destination for travelers from all over the world.

In 2024 Bali has ranked higher than other tourist destinations worldwide re-confirming its position of leadership in the tourism industry. 

Moreover, In a recent report by Time Out, widely covered by major outlets like CNN, Pererenan in Bali has earned its place among the top 10 coolest neighborhoods to live in worldwide, achieving the third position.

With its growing popularity, Bali has also become an attractive investment destination for foreign real estate investors looking to create a rental business in Bali, build their dream villa or capitalize on the growing land prices in major touristic areas.

Why chose Bali as your Investment destination

Bali’s breathtaking landscapes, rich cultural heritage, and thriving tourism industry make it an irresistible destination for property investors. With an average of 450,000 tourists visiting monthly and the potential for 12-20% yearly rental returns, Bali is a hotspot for lucrative opportunities.

The island's appeal extends beyond tourists; it's a hub for expats and digital nomads, driving demand for long-term rentals and villas. The real estate market is thriving, with average villa prices at $1,800 per sqm and properties boasting a 70% occupancy rate. Investors can also enjoy quick turnarounds, with purchases typically finalized within 15-30 days and properties breaking even in just 5 years.

Whether you're looking to generate passive income or secure a vacation home in paradise, Bali offers unmatched opportunities to invest remotely, with no visa requirements to get started.

How can you interact with the Bali real estate market

The Bali real estate market offers a variety of opportunities for investors to capitalize on its dynamic and growing appeal. Here’s how you can get involved:

• Lease Land for Capital Growth or Development
  Secure a lease on land in a prime location, hold it to benefit from the area’s appreciation in value, or use it to develop a project tailored to the growing demand for residential or vacation properties.
• Invest in Off-Plan Projects
  Purchase an off-plan property to resell at a higher value upon completion or generate steady revenue through rentals. Off-plan investments often come with lower upfront costs and the potential for significant returns.
• Buy a Ready rental Villa
  Acquire a fully constructed villa to start earning rental yields immediately. Villas with a proven rental track record or high occupancy rates, such as those averaging 70% in Bali, are especially attractive for generating consistent income.
• Short-Term Villa rental business in Bali
  Rent a villa for a period of 1-5 years and capitalize on the thriving short-term rental market through platforms like Airbnb. With Bali’s 12-20% yearly rental return potential, this is an effective way to generate income without long-term ownership commitments.

Whether you're looking for long-term capital appreciation, a ready-to-go revenue stream, or flexible short-term leasing, Bali’s diverse real estate market has something to offer for every investment strategy and pocket.

How to Start a Villa Rental Business in Bali

Entering the villa rental business in Bali can be an excellent investment opportunity, but success requires proper planning and a solid foundation. Here’s what you’ll need to get started:

• Secure Capital for Your Investment
  Starting a villa rental business in Bali requires access to sufficient capital. Unlike in many countries, securing loans in Indonesia is challenging for foreign investors, and interest rates are often high due to the perceived risks by banks. Having your funding ready upfront is essential.
• Find the Right Villa
  Identify a property that fits your business goals and investment strategy. Whether you’re targeting short-term holiday rentals or long-term tenants, choosing the right villa is a critical step to ensure a profitable villa rental business in Bali.
• Obtain Proper Licensing
  Ensure your villa has all the required permits to operate legally as a rental property in Bali. Licensing is vital to avoid legal issues and to position your business as a legitimate operation.
• Set Up a Foreign-Owned Company (PT PMA)
  To legally run a villa rental business in Bali, foreign investors are required to establish a foreign-owned company (PT PMA). This entity allows you to own and operate a rental villa while complying with Indonesian laws.
• Stay Tax Compliant
  Once your villa starts generating income, it’s crucial to pay taxes and adhere to local regulations. Compliance not only ensures smooth operations but also builds credibility with authorities and clients.

For a more complete guide on costs, legalities, and expert advice, check out our article on what you need to know before investing in Bali, which covers everything from initial setup to operational tips.

Strategies for Future Growth and Maximizing Your Property’s Potential

To ensure sustained success in the villa rental business, focusing on strategies for growth is key. From optimizing marketing efforts to enhancing guest experiences, here are some actionable steps based on proven approaches:

• Leverage Social Media
  Properties with aesthetic appeal can thrive when showcased effectively online. Use platforms like Instagram to highlight your villa’s unique features. By hiring a part-time content creator to produce engaging posts tailored to your target demographics, you can increase visibility, generate direct bookings, and run impactful ad campaigns.
• Encourage Direct Bookings
  A website with a functional booking system is a valuable asset. Promote direct bookings by offering exclusive discounts and packages available only through your platform. This reduces dependency on third-party booking sites, ultimately boosting profitability and enhancing the guest experience.
• Build Memorable Experiences
  Beyond accommodations, create packages that highlight Bali's charm—such as guided tours, cultural activities, and adventure packages on platforms like Viator. Memorable experiences not only attract more guests but also encourage repeat visits and positive reviews.
• Offer Package Deals
  Family-friendly deals that combine accommodation, meals, and activities like snorkeling or fishing with locals can help draw guests, especially during off-peak seasons. Such packages capitalize on Bali charm, promoting both your property and the area’s unique experiences.
• Collaborate with Local Drivers
  Tap into Bali’s network of drivers who often recommend accommodations and experiences to tourists. By offering commissions, you can increase your villa’s exposure while supporting the local community, which adds a socially conscious element to your business.

By focusing on these strategies, you’ll not only maximize your property’s earning potential but also enhance its value, creating a standout experience for your guests and ensuring long-term growth.

Conclusion

Starting a villa rental business in Bali is a promising opportunity, but it can also feel overwhelming due to the legal, financial, and operational steps involved. If you’re looking for a hassle-free approach, companies like The Bali Homes can simplify the process by handling everything for you.

Why Choose Us?

• Turnkey investment solutions for passive income.
• Fully managed villa rental services.
• Remote property purchases from anywhere.
• Customized investment strategies tailored to your goals.
• Access to expert insights and data for better decision-making.

Let us help you achieve your goals in Bali’s vibrant real estate market while you enjoy peace of mind. The villa rental business in Bali has never been this easy!